Two
Industrial design Branding
User Interface Design
This solo project was my senior thesis and is a dating service paired with a wearable device that focuses on an intention-based approach to modern dating.
By offering a distinctly branded wearable device, this takes the guesswork and huge first hurdle out of wondering if someone you fancy on the street may or may not be already taken.
Problem statement: Modern dating sucks.
Although fast and convenient, dating apps have prioritized quantity (connecting to lots of people quickly and seeing what sticks) over quality (having new, meaningful matches that make sense).
As a result, this has created more problems for users as they face decision fatigue from the endless options, and more that I explored next.
60% Expressed difficulty regarding profiles (fake profiles, tedious set-up, etc.)
Pain points with current dating apps
As surveyed by a group of 50 ranging between ages of 18-70
43% Expressed concern with receiving better matches
20% Stated the need for clearer intentions
17% Felt shy and awkward at initiating
Design goals
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Design goals 〰️
Real Users
Easier to set up profiles, with sufficient information, and verified.
Better Matches
Quality > quantity. Having matches that make sense.
Prioritize Meeting in Person
The ultimate goal is to allow users to interact off-screen as soon as they feel comfortable.
